When JD Sports opened their flagship store on Oxford Street, Nike needed something truly inspirational to mark the occasion. We were Nike’s chosen technology partner, commissioned to create a VR experience in-store – one that pitches consumers against the professionals on the virtual stage.


To celebrate the opening of JD Sports’ flagship store, we helped Nike steal the show with a 360 degree app, made for the Samsung Gear VR platform, that became the centrepiece of an inspirational installation allowing users to run a series of routes of their choosing – from a solo run across Millennium Bridge to competing with Olympic Athletes.