Embraer commissioned Gravity, and the artist/designer Brendan Dawes, to create an installation for their Farnborough Airshow display. As part of this installation, we created an augmented reality experience that allowed visitors to interact with the installation.
Users became the fictional CEO of an airline, and had to collect problems affecting their business by walking around the art, looking for augmented reality targets and then collecting these to the app. As part of a wider offer, the app demonstrated the competitive advantage that Embraer offer to their customers. The app proved very popular, and the installation was a very successful one for Embraer.